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Scaling a Telemedicine SaaS
Client:
E-Mareez Care (HealthTech SaaS)
Project type
Product Launch Strategy & Go-to-Market Strategy
Services
Strategy & Consulting · Brand Positioning · GTM Planning · Partnership Development · Content Marketing
Challenge:
E-Mareez Care was launching its AWS-based telemedicine and hospital management platform. The challenge was to stand out in a growing digital healthcare market while building trust among clinics and patients.
Solution:
- Designed a product roadmap and go-to-market strategy.
- Defined brand positioning as a secure, scalable healthtech platform.
- Built partnerships with clinics and hospitals to drive adoption.
- Created marketing materials and messaging for early users.
Results:
- Increased clinic onboarding pipeline by 40%.
- Positioned the product as a trusted nationwide digital health solution.
- Built a foundation for scaling across Pakistan’s healthcare ecosystem.
